About Us

Creative Brands Penang is an initiative by Joe Sidek Productions to bring together the best in Penang's creativity, crafts, culture and heritage. We aim to brand Penang as a city full of vibrant creative energy, established and emerging artisans, and with fascinating stories to tell. Currently, there are over 30 artists, artisans, and brands under the loose collective, comprising makers in traditional and modern crafts, visual artists, contemporary fashion labels, jewelry artists and niche food products, and the number of participating brands is continuing to grow.

Joe Sidek Productions is a branding and consultancy company with a specialization in the arts, culture, and heritage sectors. Over the years, we have worked with state and federal governments, local councils, corporate partners, and NGOs in the initiation of internationally-recognized projects such as George Town Festival (2010 - 2018), Tropfest SEA (2014 - 2015), Rainforest Fringe Festival (2017 - 2019) and Putrajaya LIFT Festival (2019) to create international platforms and build the audience for local arts and culture. At the same time, through these projects, we brand the cities and Malaysia as a centre for arts and culture. These projects have received accolades from local and international press and the economic spin-off benefits for the cities via tourism spending have been substantial.


For more information about what we do, please visit our social media facebook.com/joesidek.net for regular updates.


Creative Brands Penang is currently seeking for funding to implement the transition as an online all-in-one platform for #MadeInPenang brands specially curated and targeted for international audiences.

For participation or partnership inquiries, please contact us at info@joesidek.net.